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Carson College of Business Recognizes Faculty, Staff, and Students

May 5, 2017

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Student wins award for paper on customer service research

April 13, 2017

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A WSU doctoral student recently won the Best Student Paper Award for a paper that takes a new approach to assessing how customers feel about restaurant service failures.

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Marketing Ph.D. student wins national recognition for paper

April 5, 2017

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His work showed that business patrons who overhear and observe other customers’ unresolved complaints form less favorable attitudes toward the business. This leads to a higher desire for revenge among the observers; they consequently cut back interactions with the business and leave its employees lower tips.

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