Carson College of Business Recognizes Faculty, Staff, and Students

May 5, 2017



Click here for more information

Student wins award for paper on customer service research

April 13, 2017

best paper

A WSU doctoral student recently won the Best Student Paper Award for a paper that takes a new approach to assessing how customers feel about restaurant service failures.

Click here for more information. 

Marketing Ph.D. student wins national recognition for paper

April 5, 2017

wsu news

His work showed that business patrons who overhear and observe other customers’ unresolved complaints form less favorable attitudes toward the business. This leads to a higher desire for revenge among the observers; they consequently cut back interactions with the business and leave its employees lower tips.

Click here for more information