Carson College of Business Recognizes Faculty, Staff, and Students
May 5, 2017
Student wins award for paper on customer service research
April 13, 2017
A WSU doctoral student recently won the Best Student Paper Award for a paper that takes a new approach to assessing how customers feel about restaurant service failures.
Marketing Ph.D. student wins national recognition for paper
April 5, 2017
His work showed that business patrons who overhear and observe other customers’ unresolved complaints form less favorable attitudes toward the business. This leads to a higher desire for revenge among the observers; they consequently cut back interactions with the business and leave its employees lower tips.